Custom bikes—and the people who ride them—
have suddenly become way cool
Used in conjunction with “Chop Shop,” a promotional sweepstakes. This article took a look at the custom bike scene and helped launch a contest for readers to design their own custom bike and then win it.
Smaller lakes can actually yield big dividends for these popular freshwater species
Fishing articles relevant to the publishing schedule dates were a valuable part of Heartland USA’s editorial runsheets. Articles and photography were supplied by some of the country’s most renowned fishing experts.
High Plains Hoorah
The Lower Brule Sioux Reservation promises a smorgasbord of wild game pursuits in a breathtaking South Dakota setting
Hunting articles were perennial favorites for Heartland USA readers. The magazine included a cross-section of game pursuits, authored and photographed by highly skilled contributors.
Mud, Sweat And Gears
A primer for adventurous souls looking for some filthy, dirty fun
Rough-and-tumble off-road adventures were a perfect fit for Heartland USA’s demographics.
For Alaska’s Crab Fishermen,
Financial Reward Outweighs Occupational Hazards
“Here’s how you can die on a crab boat: You can be knocked senseless by 1,500 pounds of live crabs in a swinging pot. You can be swept overboard into the raging Bering Sea, where you will freeze to death” Opening paragraphs like this made Heartland USA articles exciting reads.